1. Environmental Art Design
Professional characteristics：
This major has a teaching team composed of professors and senior designers, which is highly theoretical and has rich practical experience. It adopts a teaching model of "project-based system + modern apprenticeship system". Under the background of large-scale industry design and professional integration, cultivate individuals with good professional ethics, solid professional basic qualities and fundamental vocational skills, master relevant knowledge of indoor and outdoor environment design, and be capable of conducting indoor and outdoor design by integrating intelligent, digital, and artificial intelligence technologies. The ability to create various types of engineering projects such as interior and exterior renderings and construction drawings using AIGC technology, targeting positions (groups) in environmental art design, environmental engineering drawing, environmental engineering construction and management in the professional design service industry of architectural decoration and landscape architecture, is aimed at high-end skilled talents who can engage in related work such as interior and exterior environmental art design, engineering construction and management. This major collaborates and exchanges with many overseas institutions such as the Berlin Media Design Institute in Germany and the Kyoto University Alliance in Japan to jointly cultivate talents. Students have the opportunity to study at these overseas partner universities and pursue a master's degree.
Training Objectives：
This major aims to cultivate students who can practice the core socialist values, inherit and innovate skills and civilization, develop comprehensively in terms of morality, intelligence, physical fitness, aesthetics and labor, possess a high level of scientific and cultural knowledge, good humanistic, scientific and digital literacy, professional ethics, a dedication to their jobs and a spirit of craftsmanship that strives for excellence, as well as a certain international perspective. Master the basic principles and design methods of indoor and outdoor environment design, be proficient in applying AIGC technology, digital technology and intelligent technology for indoor and outdoor environment design, and possess the ability to independently and collaboratively complete indoor and outdoor design project plans, detailed construction drawing design and drawing, engineering construction and management, etc.
Core courses：
AI Innovative Design, Principles of Environmental Design, SU+Lumion Digital Creative Expression, Residential Space Design (Intelligent Direction), Public Space Design, Construction Drawing Design, Architectural Design (Conceptual Design Direction of AI Technology Application), Urban Public Environment Design (Urban Renewal Direction), Hand-drawn Digital Technology Expression, Furniture Design, AI Intervention in Environmental Art Design Materials and technology, engineering construction and management, etc.
Vocational skills certificates：
Interior Design Vocational Skills Level Certificate, Constructor, Landscape Designer, CAD Skills Certificate, 1+X Digital Creative Modeling Vocational Skills Level Certificate, etc.
Employment direction：
This major has a wide range of employment opportunities, mainly targeting commercial design companies, full-house customization design companies, home decoration design companies, furniture design companies, landscape design companies, design institutes, design firms, high-end professional design studios, exhibition design companies, as well as various levels of construction and management units, and housing and urban-rural development bureaus at the town, county, district, and city levels.
2. Visual Communication Design
Professional characteristics：
This major has a municipal-level outstanding teaching team in Shanghai, with a strong faculty. We have established school-enterprise cooperation with the Shanghai Advertising Industry Association and over ten enterprises. With an international perspective, the college provides an international education platform through international cooperation channels for further studies, the Sino-French Fashion Industry College and master's bridging courses, enhancing cross-cultural communication skills. Teachers with overseas study experience and foreign faculty members offer bilingual teaching courses to enhance foreign language proficiency. Combining the regional culture of Jinshan, embedding AIGC artificial intelligence and digital module teaching to master cutting-edge technologies; Combining intangible cultural heritage handicraft techniques, such as Jinshan Peasant paintings, we carry out characteristic teaching activities to cultivate innovative thinking and create digital works with unique cultural charm. This major relies on digital platforms such as smart classrooms, virtual reality (VR), AIGC online resources, and cultural and creative design research and development centers. It emphasizes the cutting-edge nature, innovation, practicality of the discipline, as well as international academic exchanges. It stresses the integration of art, technology, culture and design, highlights the organic connection among design disciplines, and strengthens the setting of new media design courses. Adapt to the development of visual media in the new era.
Training Objectives：
This major aims to cultivate students who can practice the core socialist values, inherit and innovate skills and civilization, develop comprehensively in terms of morality, intelligence, physical fitness, aesthetics and labor, possess a high level of scientific and cultural knowledge, good humanistic, scientific and digital literacy, professional ethics, a spirit of dedication to their jobs and a spirit of craftsmanship that pursues excellence, and have a certain international perspective. Master the full-process working method of "creative conception - visual intelligent generation - cross-media integration", deeply integrate the application capabilities of the AIGC toolchain, be capable of engaging in cultural innovation fields such as digital design and cultural tourism IP development, serve the national cultural digitalization strategy, solve complex problems and perform complex operations Possessing certain innovation capabilities, employment and entrepreneurship capabilities, and sustainable development capabilities, as well as comprehensive professional qualities and action capabilities, they are oriented towards professionals in arts and crafts and creative design, editors, specialized design service personnel, printing personnel, and other occupations in the printing industry, advertising industry, publishing industry, other cultural and artistic industries, digital content service industries, etc. High-end skilled talents capable of engaging in work such as art editing, visual communication design, advertising design, packaging design, and new media design.
Core courses：
Brand image design, photography self-media operation, new media digital design, packaging design, cross-media design, interface design, film and television editing, C4D technology application, post-production special effects, information visualization design, practical AIGC application scenarios.
Vocational skills certificates：
Advertising designer, packaging designer, interface designer (intermediate), digital media interaction designer (intermediate), artificial intelligence trainer, etc.
Employment direction：
This major has a wide range of employment opportunities, mainly targeting emerging fields such as the advertising and communication industry, brand planning and design companies, exhibition companies, cultural and creative industries, publishing and printing industries, the Internet industry, and digital media visual design. Engaged in brand innovation design, advertising design, mobile application and web interface interaction design, environmental space design, new media visual design, 3D and dynamic visual design, information visualization design and other work. After graduation, students majoring in this field can take up positions such as brand designer, advertising designer, cultural and creative product and packaging designer, digital illustrator, art director, cameraman, digital media designer, UI designer, etc.
3.Digital Media art
Professional characteristics：
This major has a teaching team composed of full-time and part-time professors as well as senior enterprise engineers, and adopts the training model of "project guidance, school-enterprise integration, and international exchange". The Digital Media Art major emphasizes digitalization and modularization. It combines advanced digital technologies such as virtual reality, augmented reality, and artificial intelligence with traditional art design to explore the expression forms and dissemination methods of new media art, in order to meet the development needs of the digital age. It integrates the regional cultural characteristics of Jinshan into the teaching module of digital design ability. Create a series of teaching courses with professional characteristics. By conducting in-depth research on the demands of the job market, we integrate cutting-edge technologies such as AIGC artificial intelligence generation applications and digital modules into teaching modules. This enables students to master the basic knowledge of digital design while also understanding and grasping the latest technological applications, thus preparing them for future employment and entrepreneurship.
Training Objectives：
This major aims to cultivate students who can practice the core socialist values, inherit and innovate skills and civilization, develop comprehensively in terms of morality, intelligence, physical fitness, aesthetics and labor, possess a high level of scientific and cultural knowledge, good humanistic, scientific and digital literacy, professional ethics, a dedication to their jobs and a spirit of craftsmanship that strives for excellence, as well as a certain international perspective. Master relatively systematic basic theoretical knowledge and technical skills, possess certain capabilities in technological research and development and transformation, process design, and technical practice, be capable of engaging in the transformation of scientific and technological achievements and experimental achievements, be able to produce and process medium and high-end products, provide medium and high-end services, solve relatively complex problems, and perform relatively complex operations, and have certain innovation capabilities. Possessing strong employment and entrepreneurship capabilities as well as sustainable development capabilities, and having comprehensive professional qualities and action capabilities, they are oriented towards industries such as culture and art, the Internet and related services, digital content services, etc., including professionals in arts and crafts and creative design, digital media art, virtual reality engineering and technical personnel, and full-media operation managers. High-end skilled talents capable of engaging in 3D animation design and production, post-production of film and television, application of virtual reality technology, interaction design, development of Internet products, production of network multimedia and related management services.
Core courses：
Video editing and special effects production, digital music and sound effect production, UI interface design, 3D animation design and production, virtual reality application design, web design and production, new media application and promotion, photography and videography, audio-visual language, digital image processing, human-computer interaction design, 2D digital human design, etc.
Vocational skills certificates：
Animation producer, intermediate game art designer, advanced game art designer, digital media interaction designer, virtual reality application design and production, interface design, etc.
Employment direction：
This major has a wide range of employment opportunities, mainly targeting animation production companies, game design and production companies, advertising agencies, film and television media companies, TV channel and program packaging departments, self-media creation, market promotion, exhibition design companies, 3D animation design and production, virtual reality technology application, interaction design, Internet product development, network multimedia production, etc.