1. Digital Media Art Design
Professional Characteristics:
This major focuses on two directions: film and television editing and game art production. It adopts a training model of "project guidance, case teaching, school-enterprise integration, and international exchange", and implements project-based teaching in a studio. Through the completion of virtual or real projects, it organically integrates various modules of the Digital Media Art Design major, allowing students to learn and grow in a real teaching environment. This major has a group of well-known part-time teachers in the industry. Through studio project teaching, it aims to cultivate cross-disciplinary and compound applied design talents who are proficient in both technology and art and can use computer new media design tools to design and create artistic works. This major has established professional partnerships with the University of South Wales in the UK, Kyushu Sangyo University in Japan, and Osaka College of Art in Japan. It also organizes various academic exchange activities. Students can also go to the UK and Japan for exchange studies to pursue undergraduate and postgraduate diplomas.
Training objective:
This major aims to cultivate compound and applied talents who master the basic theories and methods in the field of digital media and art design, possess professional knowledge and skills in the production, transmission and processing of art digital media, and can engage in digital media design, education and management in the fields of the Internet, film and television media and the new generation of digital communication media, and are proficient in both technology and art.
Main Courses:
Digital image processing, 3D technology, streaming media technology, animation principles and online game design, video special effects and non-linear editing, virtual reality, game concept art drawing, hand-drawn tablet drawing, game animation production, film and television special effects and peripheral product design, etc.
Vocational Skill Certificates:
The 3D Design Engineer Certificate issued by the Education Department of the Ministry of Science and Technology of the People's Republic of China; The Advanced Certificate of Game Art Designer and the Advanced Qualification Certificate of Animation Producer issued by the National Human Resources and Social Security Bureau.
Employment Directions:
The employment directions of this major cover the following fields and positions:
Traditional media and film and television production: TV stations, digital film production companies, advertising photography companies, etc., can be engaged in film and television shooting, post-production, program packaging and other work.
Advertising and Visual Creativity: Advertising agencies, TV channel and program packaging departments, responsible for creative positions such as advertising planning, visual design, and program image packaging.
Animation and digital Entertainment: Internet interactive entertainment fields such as animation companies and online animation, as well as wireless entertainment fields such as mobile games and mobile animation, involving positions such as animation design, game art, and digital content development.
2. Advertising Art Design
Professional Characteristics:
This major is a key construction major in Shanghai and has a strong teaching staff. We have established school-enterprise cooperation with the Shanghai Advertising Industry Association and over ten enterprises. Our talent cultivation relies on multiple studio platforms in the training base, enabling us to master the comprehensive qualities and skills of the market operation rules and processes of various advertising design media proficiently. To become a high-quality technical and skilled advertising art design professional who keeps pace with the market and The Times, "proficient in media, good at design, capable of production and creative". We have established exchanges and cooperation with overseas institutions such as the Berlin Media Design Institute in Germany, the Osaka College of Art in Japan, and the University of South Wales in the UK to jointly cultivate talents. Every year, students visit our overseas partner schools for academic exchanges, and outstanding graduates can be recommended to pursue undergraduate and postgraduate diplomas at these partner universities.
Training objective:
Cultivate students with basic knowledge and vocational skills in advertising art design, as well as the ability to produce Internet and film and television advertisements. They should possess digital skills that meet the digital and intelligent development needs of this industry, and be engaged in brand identity system design, graphic advertising design, advertising planning and creativity, film and television advertising design, digital advertising design and other work. High-quality applied specialized talents with good comprehensive professional qualities and action capabilities.
Main courses:
Design Fundamentals, Digital Image Editing and Design, Digital Graphic Creativity and Design, Graphic Advertising Design and Production, Font and Layout Design, Photography and Videography, Packaging Design and Production, Video and Film Advertising Design and Production, Digital Publication Design and Production, Interface Design, Brand Identity System Design and Production, E-commerce Design and Production, etc.
Vocational Skills Certificate
Advertising designer, packaging designer, interface designer (intermediate), digital media interaction designer (intermediate), artificial intelligence trainer, etc.
Employment directions:
This major has a wide range of employment opportunities. There are extensive job opportunities in fields such as culture and art, news publishing, advertising and exhibitions, art trading, and design services within the cultural and creative industry. Employment in popular industries such as media and advertising companies, brand planning and design companies, image planning companies, graphic design companies, publishing houses, newspapers, TV stations, cultural communication companies, art companies, Internet companies, and educational institutions. The corresponding positions include: Advertising Planner, Advertising Designer, Graphic Designer, cultural and creative Product Designer, Brand Designer, art editor, Graphic Designer, book Designer, Digital publication Designer, Interaction Designer, Ul Designer.
Corresponding position:
Advertising planner, advertising designer, graphic designer, cultural and creative product designer, web designer, brand designer, art editor, art director, graphic designer, book designer, digital publication designer, interaction designer, Ul designer.
3. Character Image Design (Film and Television Makeup)
Professional Characteristics:
This major caters to people's pursuit of a beautiful and fashionable modern life in contemporary society, meets the demands of a good personal image and the image requirements of film, television, cultural and entertainment life, and adheres to the principle of "employment-oriented and equal emphasis on art and technology". This major is equipped with complete training rooms for film and television makeup, beauty and health preservation, photography and videography work, and post-production of portraits, etc. It has many "dual-qualified" teachers, including those from the fashion industry and large enterprises. This major collaborates and exchanges with overseas institutions such as Osaka College of Art in Japan and the University of South Wales to jointly cultivate talents. Every year, students visit these overseas partner schools for academic exchanges. Outstanding graduates can be recommended to pursue undergraduate and postgraduate degrees at these partner universities.
Training objective:
This major adheres to the principle of fostering virtue and nurturing talent, integrating moral integrity with professional skills, and promoting the all-round development of students. It mainly targets enterprises and institutions such as makeup or (character) image design centers, wedding photo studios, brand cosmetics companies, film and television media organizations, and beauty institutions, aiming to cultivate students with a certain cultural level, good professional ethics, and humanistic qualities. This program aims to cultivate high-quality technical and skilled talents who are knowledgeable, developmental and comprehensive, and capable of engaging in personal image design (consulting), color design consultation, wedding dress image design, graphic photography makeup and overall image design, makeup and styling for dramas and films, as well as related management work in the beauty industry. These talents should have a solid foundation for career development.
Main courses:
Color and makeup theory knowledge, stage and film makeup and styling, life makeup and styling, bridal makeup and styling, shaping special effects makeup, 3D cutting, clothing matching, updo styling, nail art and other character image design courses. At the same time, creative painting, traditional Chinese medicine beauty, as well as computer graphic design, basic application of artificial intelligence, beauty and skin care practice, etiquette training, etc. are also offered.
Vocational Skills Certificate：
Advanced qualification certificates such as image designer and beautician.
Employment directions:
Image designer, stage and film makeup artist, color consultant, senior beautician, beauty industry lecturer, beauty/image design consultant, makeup designer, wedding dress stylist, manicurist, etc.